Great news! Not all the headliners skip San Diego on their way up to the valley. This past week, I was fortunate enough to attend San Diego…
Developing a high tolerance for ambiguity is important for any professional writer. It's how many of us cut our teeth. Here's a brief reflection on my on tussles and tumbles with this most curious writerly creature.
Being a freelance copywriter often entails much more than putting pen to paper in witty and effective ways. Here's how I create wireframe mockups for freelance writing clients.
A piece-by-piece analysis of a direct response donor letter from Illinois Wesleyan University, including all the key parts and appeals.
The alternative guide to overcoming writer's block.