Freelance content & copywriting
Clients hire me for audience-targeted writing that creates value wherever it's needed in the funnel.
An e-commerce company asked me to write a conversion landing page for refillable rubber dog treats.
First question:
What do we know about the ideal buyer? And where will this page fit along the journey from ad to purchase?
I always start with what your company's about (selling propositions), who your buyers are (customer profiles), and what the objective is for a given copy asset (marketing objectives). That way when it's time to write the actual copy, I nail it the first time.
In less time.
That goes for top-of-funnel blog posts and marketing ebooks, or bottom-of-funnel case studies. It goes for middle-of-funnel downloads and email sequences, too. What I'm on the lookout for is simple:
customer intent, funnel fit, and what you want your content to achieve.
Content writing
High-value, strategic content marketing pieces that position your brand as an authority, nurture customer relationships, and drive organic traffic.
- Marketing white papers + ebooks
- B2B blog posts
- Case studies
- Lead magnets
- Email sequences
Website copywriting
Compelling website copy that communicates your unique value proposition, resonates with your ideal customers, and guides visitors toward meaningful action. This includes:
- Website copy overhauls
- Homepage copywriting
- Service landing pages
- Product pages
Direct response
Persuasive copy that speaks directly to your audience's needs, addresses objections, and motivates immediate action—whether that's making a purchase, signing up, or requesting more information.
- Landing pages
- Sales funnels
- Squeeze pages/opt-in pages
- Email sequences and campaigns
Browse my recent work
Marketing White Paper
"Beyond Star Ratings: The Quality-Revenue Link. Read the full white paper →
Case Study
"From 'I'll Handle it Myself' to Seven-Figure Settlement." Read the full case study →
"Navigating the Talent Storm in Insurance." Read the full ebook →
B2B Blog Post
"Closing the GenAI Gap" on the Cover Blog. Read the full blog post →
Read about me in SDVoyager
After years of crafting messages for brands across industries, I sat down with SD Voyager to share my journey from corporate content specialist to independent copywriter. In this candid conversation, I discuss the challenges and triumphs of building Copy Martin LLC, my approach to creating authentic brand voices, and the unique perspective I bring to each client project. Read the full interview to discover how my background shapes the value I deliver for businesses seeking compelling content and copy that connects.
NEED A WRITER? HOLLER.
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