Tolerance for Ambiguity
Martin
March 25, 2020
What will tomorrow bring? No clue. All I know is that there’s quite the leap between where it all starts and where—hair down, pants off—it finishes.
WEBSITE COPYWRITING
Send me anything from single landing pages and homepage rewrites, to about us statements and services pages. I can write it from scratch, or breathe life into stale website copy. Writing good copy is about holding up a mirror to your visitors. Do they see themselves in your messaging—do they understand why they need you?
BLOG POSTS
Salespeople have a common principle: Always be closing. I’ve adapted this to blog writing: Always be useful. Usefulness is the anecdote to fluff, and it has many definitions. Useful to your target persona. To search optimization objectives. To business overall marketing objectives.
CASE STUDIES
The trick to an engaging case study—one your team can use to woo prospects and get deals over the finish line—is telling the right story. I can interview clients, or take existing interview and discovery materials, and turn them into a compelling, data-driven story that your sales and marketing teams can deploy immediately.
TELETHERAPY WEBSITES
Teletherapy has emerged as a growing and now thriving method for delivering quality help to people in need, wherever they might be in the world. I have worked with a number of teletherapists, helping them to build website content that introduces their services, their practice, and the values of teletherapy.
ebooks
I can write and lay out high-value content marketing pieces that can help generate leads and establish your company as a market authority. My work includes close attention to creative briefs, extensive topic and audience research, and polished, engaging content.
STORYTELLING
Sometimes, that content, website, or blog post just needs the help of a bonafide storyteller—someone who can take a lot of different information, ideas, and content and synthesize it all into a structured and cohesive narrative. Clients love to get me on the horn, throw all the info they have at me, and see what comes out the other end.
