Expert Copywriting & Content

A targeted and un-boring approach to your digital content from a copywriting pro. Specialties include websites, blog posts, case studies, and ebooks, all created right here in San Diego.



Send me anything from single landing pages and homepage rewrites, to about us statements and services pages. I can write it from scratch, or breathe life into stale website copy. Writing good copy is about holding up a mirror to your visitors. Do they see themselves in your messaging—do they understand why they need you?


Salespeople have a common principle: Always be closing. I’ve adapted this to blog writing: Always be useful. Usefulness is the anecdote to fluff, and it has many definitions. Useful to your target persona. To search optimization objectives. To business overall marketing objectives.


The trick to an engaging case study—one your team can use to woo prospects and get deals over the finish line—is telling the right story. I can interview clients, or take existing interview and discovery materials, and turn them into a compelling, data-driven story that your sales and marketing teams can deploy immediately.


Teletherapy has emerged as a growing and now thriving method for delivering quality help to people in need, wherever they might be in the world. I have worked with a number of teletherapists, helping them to build website content that introduces their services, their practice, and the values of teletherapy.


I can write and lay out high-value content marketing pieces that can help generate leads and establish your company as a market authority. My work includes close attention to creative briefs, extensive topic and audience research, and polished, engaging content.


Sometimes, that content, website, or blog post just needs the help of a bonafide storyteller—someone who can take a lot of different information, ideas, and content and synthesize it all into a structured and cohesive narrative. Clients love to get me on the horn, throw all the info they have at me, and see what comes out the other end.

Client reviews

I had the pleasure of working with Martin on a project for my business website. He was very easy to work with and made the process painless. I was particularly impressed by Martin’s communication and ability to take my abstract ideas and turn them into cohesive and relevant content.
Martin is by far the easiest content developer I have ever worked with. He quickly creates a voice for his customer and took on our persona with ease. In addition to his super writing, Martin is also a quick communicator, staying on top of conversations and adhering diligently to deadlines.

Hear from my Upwork clients

From the Copy Martin blog

Tolerance for Ambiguity

What will tomorrow bring? No clue. All I know is that there’s quite the leap between where it all starts and where—hair down, pants off—it finishes.

Read More »

The Real Upwork Scam

If every wannabe copywriter posting screengrabs of low-ball Upwork jobs to Reddit spent that time the right way, they’d be rich.

Read More »


What you’ve stumbled upon is a different kind of bird, one with a keen eye for abstract beauty and exceptional storytelling. Wordplay that stirs readers in the soles of their feet. Website copywriting with the power to attract customers, build your brand, and convert. My name is Martin, broadcasting to you from my little corner of San Diego, California. When I’m not discussing trivial matters with clever strangers at the airport bar or thumbing through Anna Karenina (oh Stiva, you dog!), I’m busy helping brands connect with their customers. Case studies. Website copy. Blog writing. You name it.

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