Professional headshot of Martin Ceisel, San Diego B2B copywriter and Google Business Profile specialist living in the College Area. Black and white portrait showing a friendly, approachable content marketing expert with experience writing for technology, professional services, and the contact center.

It all starts with a corporate blog post that manages to say nothing in ~1,000 words. One post becomes thousands. Soon everyone starts sounding exactly the same.

Forget 'marketing funnel'. It's more like an echo chamber. And it's tough to deliver value in an echo chamber, let alone the kind of differentiated value that buyers care about.

Buyers care about solving problems.

Which is where I come in. Across 10+ years spent in both in-house and freelance writing roles, I've helped companies turn complex solutions—and complex buyer psychologies—into clear, persuasive content that influences decision-making.


"Over the past few years, we’ve regularly sent website copywriting and ad copy projects to Martin on an as-needed basis. As an agency, we expect high-caliber stuff from our writers and creatives—close attention to detail, knowledge and execution of web/SEO best practices, and some creative flare—which Martin has consistently delivered."

Jason Berkowitz

Break The Web

B2B copywriting that’s actually different

My approach combines exhaustive research, proven copywriting strategies, and a keen understanding of your customer profiles. Any time I get with your subject matter expert is most welcome. 

Then I turn it all into:

  • Blog posts
  • White papers
  • Ebooks
  • Case studies
  • Website copy
  • Landing pages

See content + copywriting services →

Bright orange background with the text 'Go to content + copy' in large white typography, accompanied by a white arrow pointing right. This clickable element directs visitors to the freelance content and copywriting services section of copy martin.com
Vibrant orange background with the text 'Go to Google Profile help' in large white typography, accompanied by a white arrow pointing right. This navigational button directs visitors to the section on copy martin.com for freelance Google Business Profile optimization services.

Google profiles for small businesses

Your Google Business Profile can be a reliable source of customer engagement, leads, and new business. It's also one of the most overlooked channels for generating local business.

I do it all for you including:

  • Google Business Profile audit
  • Setup and optimization
  • Review management
  • Posting strategy
  • Competitor research

See Google Business Profile services →

"Martin was very easy to work with and had unique wonderful ideas. His writing was exactly what I was looking for to launch my entrepreneurial project. He helped me with tag lines- I especially liked his "riffing" of tag lines where multiple ideas were provided, and even categorized depending on what I was looking for, short for social media ads and long copy for website pages."

Ni-Cheng Liang

Awaken Breath

About Copy Martin, LLC

I'm Martin, a San Diego-based freelance copywriter and the copy geek behind Copy Martin, LLC. What you've stumbled upon is a different kind of bird, one with a keen eye for exceptional storytelling. 

Writing that buyers and decision-makers will actually read. 

Copywriting that creates value, attracts prospects, and converts. 

When I'm not scribbling missives from my little corner of San Diego, or jabbering with strangers in my College Area community, I'm busy helping corporate brands and small businesses connect with their customers. Past clients, like Cover, Bucher + Suter, and Cardinal Digital Marketing, hire me for website copywriting, blog posts, case studies, and white papers. I've written conversion landing pages for e-commerce brands. Email sequences for global tech firms.

Before going full-time freelance in 2020, I spent 8+ years in various in-house writing roles, including knowledge base technical writing (ESET North America), copywriting (Welk Resorts), and digital content strategy (MindTouch). 

I'm active on Instagram, LinkedIn, and Reddit, so feel free to find me there. 

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NEED A WRITER? HOLLER.

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