White Paper

Examples of white papers that I researched, outlined, structured, wrote, and co-designed. Most of these samples supported broader marketing and sales goals, including demand generation and sales enablement.

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Written by:

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28 Feb at 2:51 pm

Six Critical Differences Between CRM Knowledge Bases and Enterprise KM

Six Critical Differences Between CRM Knowledge Bases and Enterprise KM Project DescriptionPart of our content strategy at MindTouch was to identify quarterly “pillar” topics…

28 Feb at 2:47 pm

Chatbots 101

Chatbots 101 Project Description When our team took this topic on, the hype around chatbots was reaching fever pitch. Internally, we understood that, to…

28 Feb at 11:56 am

Elevating CX with Knowledge Management

Elevating CX with Knowledge Management Project Description In collaboration with leaders in sales, marketing, and product, I wrote, researched, revised, and helped design this…