Over a three-month period of time, I worked with Dr. Tslil Feinberg to launch the Cast Wellness Online Therapy website from the ground up. The purpose of the website is to establish a professional, search-optimized online presence for CAST Wellness to help provide patients with information and drive traffic to Dr. Feinberg’s burgeoning San Diego practice.
Stages of the project
- Sent website proposal to Dr. Feinberg
- Created a page table for a high-level view of website structure, including high-level pages, subpages, focus keywords, and notes
- Wrote copy drafts for each of the webpages in Google Docs, including basic layout recommendations
- Gathered client feedback on pages, executed revisions, readied copy for WordPress
- Built out site structure in WordPress, including all copy, design, and metadata
- Launched CAST Wellness site