Trust me, they won’t.
Not if you can’t write like you know what they’re going through. The pain they feel. Their promised land and the obstacles they encounter while trying to get there. Their barriers to action, both explicit and implicit.
That’s the kind of depth that has to come through on every landing page, blog post, email–All of it.Otherwise, someone else is going to win that business. They’re winning it right now, the longer it takes you to find the right writing talent. Should be easy enough, right? There’s loads of professional writers out there.
Here’s the problem:
Writing is only 25% of the whole copywriting thing. The rest is where the real magic happens:
Deep research into customer voice, competitors, and the industry.
Knowledge and application of proven copywriting formulas, tactics, and best practices.
Experience getting the job done for clients that make you say…
Yeah, I can get with that.
Homepages, landing pages, services pages, full-site copy overhauls.
Blog posts, ebooks, white papers, one-pagers, solution briefs.
Tell a compelling client story that will resonate with prospects.
— CEO of Marketing Agency
― SaaS Sales Leader
What you’ve stumbled upon is a different kind of bird, one with a keen eye for abstract beauty and exceptional storytelling. Wordplay that stirs readers in the soles of their feet. An approach to copywriting that attracts prospects, builds your brand, and converts. When I’m not broadcasting from my little corner of San Diego, or jabbering with strangers at the airport bar, I’m busy running my freelance writing business—that is, helping brands and business owners connect with their customers. Case studies. Websites. Blog posts. You name it.