Why is it hard to get hired on Upwork? Here’s some answers that I picked up while using Upwork to find freelancers for my own jobs.
A while back, I decided I could use a logo for Copy Martin, LLC. As someone who regularly does content and copywriting jobs on Upwork, I decided to flip the script and use the platform to hire a freelancer myself.
My motivation was twofold:
- Hire a competent designer to create a logo for Copy Martin, LLC
- Learn more about the hiring process to help refine my own approach to finding Upwork jobs
Within 24 hours of posting my job, 14 proposals filtered in from various graphic designers. It was time to dig in, sort through the applicants, and hire my person. Through that process, I picked up three lessons about the hiring process that will help you get hired on Upwork.
1. Before Anything Else, Know What You’re Getting Into
I’m all for more freelancers finding jobs on Upwork. Yay, freelancers! We’re a powerful group, at least according to a report from Upwork. The report found that Freelancers contributed $1.3 trillion to the U.S. economy in 2021.
At least you know you’re part of something big when you join Upwork.
You’re also joining a global platform that’s home to (I assume) millions of freelancers. When any job hits the index, the proposals flood in. Since my little logo adventure, I’ve posted 28 additional jobs. The one I left open to the entire platform brought in 50 proposals, as you can see below:
As you can see from the other jobs I’ve posted (all of which received 0 proposals), I’ve resorted to only inviting people directly to the jobs I post on Upwork so I don’t have to sort through so many inquiries.
Which is to say, when you start off on Upwork, you’re boarding a loud crowded train full of people up and down the skill spectrum. It should come as no surprise that creating a profile and expecting ipso facto the jobs to roll in is wishful thinking.
I’ve written elsewhere about my long slog to earning Top Rated Plus status on Upwork. Suffice it say, I ground it out the hard way. If I could do it again, there’s plenty I’d change to reach my goals faster.
Is the Market Already Saturated with your Freelance Skill?
One way to narrow your focus and work smarter toward your first job on Upwork is to know how saturated the market is for your skill. Some freelancers find this out the hard way when Upwork declines their application to join for this very reason.
Here are the most represented types of work among freelancers, according to Upwork:
Translation: there’s more graphic designers, content writers, and social media geeks than you can shake a stick at. That doesn’t mean you can’t join Upwork and be successful with one of those skills.
But it helps to know what you’re up against.
2. Learn How to Hire Someone On Upwork
You don’t learn to make homemade sausages by eating a bunch of hot dogs. You learn to make homemade sausages by watching the process, start to finish. Maybe you go to the butcher shop and ask to shadow the sausage maker (you might also decide to ditch the dream of making homemade sausages altogether, but I digress).
Similarly, you’ll learn A LOT from what clients see when they’re hiring freelancers on Upwork. Here’s some of the more informative under-the-hood aspects of the client’s view in Upwork.
Searching for Freelancers on Upwork
In many ways, you’re optimizing your profile for an algorithm. It’s not unlike SEO for websites—you want your profile to show up in relevant searches and, hopefully, fetch clicks.
Here’s what I see when I search Upwork for “blog post writer”:
I want to underscore a few things about this search experience:
- Filters: the client can filter their search results using many different facets, some that will rule out certain freelancers (e.g., U.S. only, or Top Rated)
- Search appearance: Notice how important your headline and first two sentences of your profile overview are
- Projects: About halfway down my scroll, you’ll see tiles for Upwork Projects, another way to appear in search
Reviewing Upwork Proposals
After posting my graphic design job, I received 14 proposals. Like the job search function, the screen where clients review proposals truncates everything. Take a look:
You can see that on the proposals page, I only see the first sentence or so of the proposal. Choose your first words wisely, as they might be all the hiring client ever sees. I’ll add that your tagline and work history are important differentiators here, as they are elsewhere on the platform.
Another little nugget about Upwork proposals: I’ve received many templated proposals. At face value, a template proposal isn’t the worst thing. Freelancers want to maximize their time and apply to many jobs. I certainly get that (and made that mistake early on, too).
The problem is that many of the proposals come across as canned. Some even share the same language.
Hello, I have ten years of experience and I’d love to help create your logo, for example.
Here are some portfolio items and some companies I’ve worked for.
Fair enough. But what’s your plan for helping my project along?
Tips for Writing Upwork Proposals
- Personalize your proposal to the specific details of the job posting (one winning freelancer included some thoughts about how the logo might fit in with my current color scheme—nice touch)
- Include details about the deliverables (one freelancer told me that I’d receive logo variations that could be used on different platforms, which I’d mentioned in the job posting)
- Ask follow-up questions about the project (thoughtful questions can demonstrate a level of engagement that hiring people want to see throughout the project)
A Note on Pricing
As you submit proposals, think about pricing as a potential differentiator. Some clients want absolute bottom-dollar work, no matter what. Other clients will equate a lowball proposal with poor quality. You’ll have to tinker with pricing, but research the job listing and client’s past job history—you might find some clues that will inform your bid.
Here’s some interesting data from my graphic design job posting:
- Only 18% of freelancers bid above my stated budget
- 68% bid at my stated budget
- 12% of freelancers bid below my stated budget
3. Upwork Profile Completeness is Critical
We’ve covered what your profile looks like in search, and during the review of proposals, from the client’s point of view. To even show up in those searches, you need to be as thorough as possible with your profile completeness—especially as a new freelancer on the platform.
Rule of thumb: if it’s available for optimization on your profile, optimize it. That goes for everything from time zone to testimonials. I’ve read hundreds of posts on the Upwork community forum by freelancers wondering why they’re not getting hired. The first thing I do is check their profile.
Lo and behold, most unsuccessful newbies don’t complete their profile.
For a more in-depth look at how to optimize your Upwork profile, check out #5 in my list of 7 Things I Wish I Knew When I First Started On Upwork:
Final Word: It Doesn’t Have to Be a Slog
Why is it hard to get hired on Upwork? The hiring process is subjective, for one. There are millions of freelancers on the platform. Fortune (and the Upwork algorithm) seem to favor the established profiles with rich work history and strong job success scores.
That said, there are concrete ways to put yourself in a better position to be seen, considered, and hired.
Hiring a freelancer on Upwork taught me plenty about the client’s perspective. How profiles and proposals look to the hiring client, for example. How easy it is for a client to make a snap decision about a person. Freelancers with weak profiles and proposals simply don’t stand a chance.
By the way: There is another way to get hired on Upwork. Did you notice above that most of my job postings are invite-only? That means I hand-select the freelancers I wanted to hire. In some cases, I send the invite to people in my personal network looking to establish their Upwork profiles.
As a freelancer, that’s gold, because you circumvent nearly all of the obstacles I detail above.
More gold: I detail the entire strategy in another blog post.
Check it out:
P.S. Here is the logo that freelance graphic designer created for me: